Privacy Policy


The privacy of the information you provide on this website is important to us. The following Privacy Statement governs the collection and use of personal data submitted to Asian Tax Advisory in Hong Kong (“ATATAX” or “we”) through ATATAX.HK. ATATAXs’ information handling practices are in accordance with current privacy and data protection legislation in Hong Kong.

For more information about our recruitment privacy practices, please refer to our Recruitment Privacy Statement.

By using this website and submitting personal data, a visitor to our website is agreeing to ATATAXs’ use of such data as described in this Privacy Statement. We have created this Privacy Statement to govern our commitment to protecting the privacy of your information. However, should you have any further questions, please feel free to direct these to our Web Services Team.

Data collection

“Personal data” means information about you and/or third parties you represent. When you visit this website and in the course of providing services to you/your organisation/your employer, we may collect personal data either: directly where you are asked to provide data (if applicable) e.g. when you use any “Contact Us” features of the website (e.g. name, e-mail address and phone number); or information we receive with your authorisation from third parties, such as: your employer; or indirectly, such as using cookies (as described below) or customising software to tailor the website to your preferences or to track your use of certain pages of the website (e.g. your internet protocol address) and other technical means to monitor your use of the website, or from third parties who provide us with information about you.

We will only collect, hold, process, use, communicate and/or disclose such personal data, in accordance with this Privacy Statement. If you are acting as an intermediary or otherwise on behalf of a third party or supply us with information regarding a third party (such as a friend, another employee, etc), you undertake that you are an authorised representative or agent of such third party and that you have obtained all necessary consents from such third party to the collection, processing, use and disclosure by us of their personal data. Because we are collecting the third party’s data from you, you undertake to make the third party aware of all matters listed in this Privacy Statement, preferably by distributing a copy of this statement to them or by referring them to our website.

Generally, ATATAX only collects personal data such as contact details that are specifically and voluntarily provided by visitors to our website. Typically, personal data is collected to Inquire for further information.
ATATAXs’ intention is not to seek any sensitive information through our website unless legally required.

Sensitive information includes a number of types of data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; trade union membership; physical or mental health; sexual life or criminal record. We suggest that you do not provide sensitive information of this nature. If you do wish to provide sensitive information for any reason, ATATAX accepts your explicit consent to use that information in the ways described in this Privacy Statement or as described at the point where you choose to disclose this information.

Cookies and log files

Cookies may be used on some areas of our website. A cookie is a small software application which allows a website to recognise a previous user and to observe how a user navigates within a website. Cookies are now used as a standard by many websites to improve users’ navigational experience. If you are concerned about cookies, most browsers permit individuals to decline cookies. In most cases, a visitor may refuse a cookie and still fully navigate our websites, however other functionality in the site may be impaired. After termination of the visit to our site, you can always delete the cookie from your system if you wish.

In order to properly manage our website and related email services, we may anonymously log information on our operating systems about the number and duration of visits to the website and identify categories of visitors by items such as domains and browser types, and to track document identification number by way of email acknowledgement or return receipt. These statistics are reported in the aggregate to our webmaster and system administrators. In addition, site statistics are compiled by third parties, and therefore your IP address will be passed to third parties for statistical reporting only. This is to ensure that our website presents the best web experience for visitors and is an effective information resource.

Use of data

Information submitted on this website is used only for the intended purpose stated at the time that the information is collected. Examples of the types of use are given in the “Data Collection” section above.
Where we have obtained your consent we may also send you communications from time to time, for example to advise you of information, technical updates, upcoming events/seminars, or surveys which may be of interest to you.

ATATAX will not use personal data collected from our website to facilitate unsolicited marketing activities.

Disclosure of data to third parties

Information will not be disclosed to third parties except when required by law, when we have your explicit consent where requesting such consent is permitted or in cases where we have engaged the third party specifically to assist with our firm’s activities. Any such third parties whom we engage will be bound contractually to keep all information confidential.

Data retention

Information that is kept by us will be destroyed or permanently de-identified after a reasonable period from the time when it becomes outdated or is no longer required. We may however, retain copies of such information for internal record keeping purposes and for compliance with applicable law or professional standards.

To request us to delete your personal data submitted through our website, please send your request to

Access your information

To access your personal data that you have submitted on a request through our website, please send your request to

When personal data is retained, ATATAX assumes responsibility for keeping a record of the information once a visitor has submitted the data. ATATAX does not assume responsibility for verifying the ongoing accuracy of the content of personal data. When practically possible, if ATATAX is informed that any personal data collected through a website is no longer accurate, ATATAX will make appropriate corrections based on the updated information provided by the authenticated visitor.

Correction and concerns

To update your contact details (e.g. email, company, phone number), please send your request to If you believe that information we hold about you is incorrect, if you have concerns about how we are handling your personal data, or if you change your mind about our usage of your data, please inform us and we will try to resolve those concerns.


The information submitted is stored in either email boxes or databases. ATATAX has implemented generally accepted standards of technology and operational security in order to protect personal data from loss, misuse, alteration or destruction. All ATATAX staff follow a firm wide security policy. Only authorised ATATAX personnel are provided access to personal data and they have agreed to ensure confidentiality of this information

Transfer of data to other countries

Personal data collected by ATATAX may be disclosed to other member firms in the ATATAX network of firms, where it is necessary (i) to meet the purpose for which the visitor has submitted the information; or (ii) to enable the visitor to be provided with information at a later date which may be of relevance and interest to the visitor based on the nature and purpose of their voluntary requests. By submitting personal data on ATATAX s’ website, the visitor is providing explicit consent to trans-border transmission of such data collected on the website for the fulfilment of his/her voluntary requests.

Changes to the ATATAX Privacy Statement

ATATAX reserves the right to modify or amend this Privacy Statement at any time and for any reason. However, ATATAX is committed to maintaining the privacy rights of individuals.

In order to keep visitors informed, ATATAX will ensure that we notify users of changes to our Privacy Statement by identifying the alteration for a period of not less than two weeks on our home page and identifying the effective date at the beginning of this statement. However, nothing contained in this Privacy Statement is intended to create a contract or agreement between ATATAX and any user visiting the website.

Transfer of business

This Privacy Statement discusses ATATAXs’ information practices in the ordinary course of its business. ATATAX reserves the right to transfer all data in its possession to a successor-in-interest to its business or assets.

Data voluntarily provided by the user

The optional, explicit and voluntary sending of electronic mail messages to the addresses indicated on this website for the sending of the CVs implies the following collection of the sender’s address, necessary to reply to possible requests, as well as of the other personal data, if any, included in the message.
Specifically, the users that wish to send their CVs through Asian Tax Advisory website are invited to pay the due attention to this notice with regard to the processing of data related to them and inserted in the CVs sent. In this way only the processing can be carried out consciously and deliberately. In particular, Asian Tax Advisory acquaints that the Privacy Code prescribes that sensible data (i.e. personal data allowing the disclosure of racial or ethnic origin, religious, philosophical or other beliefs, political opinions, membership of parties, trade unions, associations or organizations of a religious, philosophical, political or trade- unionist character, as well as personal data disclosing health and sex life) can be lawfully processed only by previous consent in writing; it is currently difficult, thought, to obtain such a consent from each user, except by specific modalities (e.g. digital signature). Thus, the Firm’s intention being a legitimate and transparent processing, the same invites those being interested in the on-line sending of the CVs not to include any sensible data in it.
The consent to the possible transfer abroad of the data contained in the CV will be requested upon the conoscitive and informative interview.

Contact our privacy office

We welcome your enquiries or comments about our Privacy Statement and any queries or concerns that you may have about this website, please send us an email to


The information contained in this site is for general guidance on matters of interest only. The application and impact of laws can vary widely based on the specific facts involved. Given the changing nature of laws, rules and regulations, and the inherent hazards of electronic communication, there may be delays, omissions or inaccuracies in information contained in this site. Accordingly, the information on this site is provided with the understanding that the authors and publishers are not herein engaged in rendering legal, accounting, tax, or other professional advice and services. As such, it should not be used as a substitute for consultation with professional accounting, tax, legal or other competent advisers. Before making any decision or taking any action, you should consult a ATATAX professional.

While we have made every attempt to ensure that the information contained in this site has been obtained from reliable sources, ATATAX is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this site is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. In no event will ATATAX, its related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this Site or for any consequential, special or similar damages, even if advised of the possibility of such damages.

Certain links in this site connect to other websites maintained by third parties over whom ATATAX has no control. ATATAX makes no representations as to the accuracy or any other aspect of information contained in other websites.

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